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AREAS / Social media content creation and influencer coordination
YEAR / 2023-2024

The beginning of an era: In 1982, DRAKKAR NOIR was launched. An aromatic fragrance that embodied the masculinity of the time, and was the first men’s fragrance that for more than a decade, reached the podium of best selling perfumes. 

Navigating change for a fresh identity - Revitalizing brand essence with a splash of freshness, our campaign targets a younger audience, forging deep emotional connections while staying true to the core identity. 

It’s not just about reaching, it’s about resonating and creating lasting brand love. 

Drakkar is ready to evolve towards new horizons: EXTREME SPORTS. In a world where masculinity is undergoing constant change, we intend to redefine its identity to reflect the courage, tenacity and passion that caracterizes extreme sports enthusiasts, values that we rescued from the old conceptualization of the brand. We chose to partner with ambassadors who embody these values, athletes and adventurers who defy convention and inspire others to follow in their footsteps. 

Beyond the likes, we have observed active conversations and genuine interest in the promoted products and services, indicating a deep connection between the influencers and their followers. Our influencer campaign has left an impressive footprint, exceeding expectations, and making a significant impact. Here's the breakdown of our performance.

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