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AREAS / Project Management, Production, Set design
CLIENT / IN COLLABORATION WITH / Designers Parfums, Primor
YEAR / 2022

Match The Bunny by PLAYBOY joined the Pride Week celebration in Madrid, in summer 2023. The Primor store in central Callao showcased a colorful body spray line, linking each product to a relationship status, promoting interaction and playfulness.

playboy_mockup poster1.jpg

MATCH THE BUNNY -  A temporary bunny tattoo, a product sample and a fruit drink with the choosen color and status, was provided to participants and visitors. On the street you could try the product too, offered by Playboy chosen brand ambassadors.

ProjectROOM  project management, creative direction, production management, set design, design and production of graphics and audiovisual pieces, staff coordination and management, website development and social media communication.

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